top of page
Here’s to celebrating the extraordinary, embracing the unexpected, and crafting the remarkable

Introducing Second Language.

From the outset, we chose to prioritise your profitability, offering a bespoke approach to design that perfectly aligns with your brand.

Our mission is to help you to create, build, defend, or restore your brand. In a world where conformity often takes centre stage, we boldly champion individuality, creativity, and personality. These qualities are not just part of who we are—they are the essence of the work we deliver for your brand and products.

With decades of experience across global markets, Victor is a master at transforming brands and driving revenue growth. 

Introducing Victor Lanson.

His track record includes launching high-impact strategies for new brands, securing major accounts, and leading cross-functional teams to exceed targets.

Whether it’s B2B, B2C, entry level, premium or luxury products, Victor’s expertise in brand management, sales, and marketing is unparalleled. At Second Language, he’s your go-to for simple, innovative, results-driven strategies that elevate brands and maximize profitability.

Carl is the creative visionary at Second Language. With an impressive portfolio that spans top-tier brands like Edinburgh Gin, Levi's, BBC, and Subway, Carl’s influence is evident in every industry he touches. His 20+ years of experience in creative direction, graphic design, and brand building have positioned him as a leader in the field. At Second Language, Carl excels in crafting compelling brand identities, driving innovation, and delivering standout campaigns that resonate globally. Carl is the go-to expert helping you to transform your ideas into iconic brands.

Introducing Carl Antoni Gracie.

Contact us today to schedule your free consultation.

A selection of the brands we've worked with:

We have worked with BBC, Ritz, Tennent's, Edinburgh Gin, Coca Cola, Brahma, Glengoyne, Malmaison, Nordoff and Robbins, Whirlpool, University College Dublin, Channel 4, Edinburgh Castle, Subway, Levi's.
bottom of page